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Thai Brands Triumph with Gen Z in Surprising New Survey

April 10, 2025

Century-old institutions like Thailand Post and SCB buck trend by outpacing foreign competitors in key sectors

Gen Z shapes the future of tourism in Asia: Agoda

March 09, 2025

Generation Z travellers are set to play a pivotal role in redefining the future of tourism in the Asia region, with their unique travel preferences and behaviors standing out compared to previous generations, according to a survey by online travel agency Agoda.

Five Gen Z trends set to shape the future of travel in Asia

FRIDAY, FEBRUARY 28, 2025

Digital travel platform Agoda shares the top five travel habits of Asian Gen Z, revealing a generation that finds inspiration in the digital realm, embraces spontaneity, and values shared experiences.

Social media addiction puts Gen Z at risk of mental health disorders

THURSDAY, FEBRUARY 27, 2025

Generation Z or those born between 1998 and 2024 are at risk of mental health disorders due to social media addiction, the National Economic and Social Development Council (NESDC) reported on Wednesday.

Gen Z: World drivers shaping workplace in 2025

MONDAY, DECEMBER 16, 2024

Although Gen Zs have faced criticism for their work abilities, this year will see them revolutionise workplace norms as they step into young managerial roles.

Beverage-makers forced to change as Gen Z lukewarm to alcohol

SUNDAY, DECEMBER 15, 2024

Research shows non-alcoholic drinks, including mocktails and sophisticated juices, gaining popularity.

Gen Z’s tech savviness is reshaping workplace hierarchy

SUNDAY, OCTOBER 20, 2024

As Gen Z enters the workforce, their comfort with digital tools is reshaping how organizations communicate and operate.

Younger Thais delaying home purchases amid low savings, survey finds

SUNDAY, SEPTEMBER 29, 2024

Economic slowdown has prompted Generations Y and Z to postpone purchasing homes

Gen Z most interested in faith economy: Survey

FRIDAY, SEPTEMBER 27, 2024

So-called ‘Mutelu’ engagements most popular amongst 12 to 27 year olds, with TikTok leading the way in social media postings

Youth's drive for change, tips for generational, linguistic, cultural Work

THURSDAY, JUNE 27, 2024

Career expectations and work attitudes of the new generation are changing. According to a Deloitte survey, 61% of Gen Z and 58% of Millennials believe they have the power to drive change within their organizations.

2024 Gen Z and Millennial survey results in Thailand

FRIDAY, JUNE 14, 2024

Thai Gen Z and Millennials experience less stress but are more concerned about environmental issues than the global average

Skills mismatch, tech disconnect: Why 10 million Gen-Z Indonesians sit around

MONDAY, JUNE 10, 2024

A lack of opportunities for Generation Z Indonesians, or those born in the late 90s and first decade of this century, may result in income loss and higher crime rates, experts warn.

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